Technical Profile & Formulation Guide for NovaGlow Shift ROG
Warm Multichrome Color Travel with Intense Metallic Impact
NovaGlow Shift ROG is a warm multichrome effect pigment engineered to deliver dramatic color travel across red, pink, gold, orange, and olive green tones. Built on a hybrid substrate of silica, natural mica, and synthetic fluorphlogopite, this pigment produces a high-impact, metallic shimmer that transforms visibly with angle and light—ideal for statement eye and nail looks.
Titanium dioxide and iron oxides work together with ferric ferrocyanide to create an opaque, saturated effect, so the shift reads clearly even over deeper bases. The result is a bold, multi-dimensional finish that can stand alone as the focal point of a formula or be layered over deeper or matte shades to unlock complex, professional-grade effects.
Particle Size & Sensory Profile
With a particle size range of 10–80 μm, NovaGlow Shift ROG balances visible sparkle with a smooth laydown. The finer fraction supports comfortable eye-area use and blendability, while the larger particles contribute to intense flash and metallic gleam—especially noticeable on angled surfaces such as the eyelid crease or curved nail beds.
The coppery-brown powder flows easily in dry blends and disperses efficiently in both anhydrous and emulsion systems. When properly dispersed, it creates a uniform, streak-free film that highlights the full red-to-pink-to-gold-to-orange-to-green travel without gritty feel.
Formulation Strategy & System Compatibility
In pressed and loose powders, the combination of mica, synthetic fluorphlogopite, and silica supports clean pick-up, strong payoff, and low fallout when paired with an appropriate binder system. The opaque nature of the pigment allows formulators to achieve bold shifts at relatively modest loading levels, especially over dark bases.
In liquid and gel systems for eye and nail, the platelet structure of the substrate provides excellent orientation in film-forming systems, maximizing reflectivity and color shift. Suspension polymers or thickeners help keep the heavier particles evenly distributed, while film formers lock in the metallic, traveling finish for extended wear.
NovaGlow Shift ROG is vegan and carmine free, aligning with modern brand standards while still delivering dramatic, professional-grade effects. It is designed for use in eye, face, and nail applications where high-impact, warm multichrome effects are desired.
Key Formulation Benefits
- Striking Multichrome Travel: Clearly visible shift through red, pink, gold, orange, and olive green for unforgettable, angle-dependent effects.
- Opaque, High-Payoff Coverage: Titanium dioxide and iron oxides create strong hiding power so the shift reads vividly on light or dark bases.
- Hybrid Substrate Engineering: Silica, natural mica, and synthetic fluorphlogopite combine for brilliant reflection, improved slip, and smooth application.
- Versatile Across Formats: Proven suitability for pressed and loose powders, gels, liquids, and nail systems targeting eye, face, and nail products.
- Warm, Metallic Aesthetic: The coppery-brown base and warm travel tones create a rich, molten-metal look that pairs well with bronzy and neutral color stories.
- Vegan & Carmine Free: Delivers bold, artistic effects while supporting vegan and cruelty-free positioning.
