Technical Profile: Formulating with Majestic Rhubarb
Achieving Maximum Color Purity & Opacity
Majestic Rhubarb is engineered by treating a natural mica substrate with a dense, highly controlled coating of Red Iron Oxide (CI 77491). This results in a pigment with exceptional opacity and saturation, far exceeding standard mica-based pearls. The fine particle range (10–60 μm) supports a smooth, uniform laydown with a true matte finish—without the chalkiness sometimes associated with pure oxides.
Advantages in Formulation & Performance
The mica substrate enhances the dispersibility of iron oxide, reducing clumping and ensuring homogenous color distribution in both liquid and powder systems. This versatility makes it ideal for applications ranging from liquid lipsticks to pressed powders. Its composition also offers strong light and heat stability, supporting color integrity throughout the product lifecycle.
Key Formulation Benefits
- Intense Color Payoff: High concentration of iron oxide delivers rich, vibrant, and opaque red hues across formats.
- Superior Matte Finish: Carefully controlled particle size enables a smooth, non-reflective matte effect aligned with modern trends.
- Clean Beauty Compliant: TiO2-free, vegan, and cruelty-free to meet strict clean and conscious beauty standards.
- Excellent Coverage: High opacity achieves full coverage at lower usage levels, improving formulation efficiency.
